Mammoth Analytics' Logo Redesign

As part of my experience at Mammoth, I explored different approaches to change the brand identity. This proposal intended to express the brand's and company's diversity as well as the flexibility of the product. 

One of the key values I wanted to represent was the scene of Mammoth being a fresh, friendly and easy to use the product. 


As a result, I took some of the existing graphic elements, and I gave them a more organic way aiming to represent a seamless data journey.