//Development and business
creation projects//
Oh My Dog
It is a company dedicated to the design, production and commercialization of food products of natural origin that provide a nutrition and balanced diet for dogs, which, based on its artisan elaboration, proposes the participation of our customers in the preparation of food, managing to include them in the Process of feeding the dogs, so that in this way they learn and train themselves about the care and the importance of a good feeding for their canines. "Our dogs deserve the best, so Oh my dog is the perfect excuse to pamper them and take care of them with a natural and adequate diet"
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Objectives and goals met:
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Design of product portfolio, 4 product lines
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Corporate image design
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Development of strategy and financial statements at 1,2 and 3 years
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Development of commercial strategy for the launching and advertising of the company
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Design of stand, point of sale and display of products
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Development of strategy with suppliers and intermediaries
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Market study, tests and interviews with customers and users
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Design of packaging to market and transport the products
Final grade project
Working group: Laura Espitia and Lina Castañeda
July - November 2014
La Pocionería
It is a Colombian company dedicated to design, produce and market natural products for skin care, this is located in the aesthetic sector, our products are thought of giving our clients a moment of connection and relaxation as well as a space for care Staff and the preparation of facials in an artisan way ..
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Objectives and goals met:
Product portfolio design, 5 total
Development of strategy and financial statements at 1,2 and 3 years
Development of commercial strategy for the launching and advertising of the company
Design of stand, point of sale and display of products
Design of packaging to market and transport the products
Project: Creation of company
Working group: Natalia Hernández, Nicolás Florian and Lina Castañeda
January-June 2014